Privacy Policy

Effective date: 28 October 2026
Last updated: 28 October 2026

Swipe Ride Ltd (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you contact us, use our website, or use our consultancy services.

We handle personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. UK data protection law requires organisations to explain who they are, why they process personal data, the lawful basis for doing so, who data is shared with, how long it is kept, and the rights available to individuals.ico+1

Who we are

Swipe Ride Ltd is a consultancy firm based in Barking, London, providing guidance and support to drivers applying for or renewing PCO/private hire driver licences and PCO vehicle licences.

Company: Swipe Ride Ltd
Address: Radial House, Barking, London, IG11 7NP
Phone: +447356 028111
Email: info@swiperide.co.uk

If you have questions about this policy or how we use your information, please contact us using the details above.

Information we collect

We may collect and process the following information:

Full name, date of birth, and contact details, including phone number, email address, and postal address.

Details relating to your driving licence, PCO licence application, or PCO vehicle application.

Documents you provide to support an application, such as identification documents, driving licence details, proof of address, medical information, DBS-related information, insurance details, vehicle documents, MOT certificates, and other application paperwork.

Information about your employment, driving history, eligibility, and circumstances relevant to licensing.

Information you provide when requesting advice on life changes or financial wellbeing.

Website usage information, such as IP address, browser type, device information, and pages visited, where analytics or cookies are used.

Records of communications with us, including emails, phone calls, messages, and consultation notes.

Some information may be sensitive, including health or medical information, criminal-record-related information, or other special category data, where this is necessary for licensing support or advice.

How we use your information

We use your information to:

Assess your eligibility for a PCO driver licence or PCO vehicle licence.

Provide guidance, advice, and administrative support with licence applications.

Help you prepare, review, and organise application documents.

Communicate with you about your enquiry, appointment, application, or service.

Provide general guidance on life changes and financial wellbeing.

Respond to complaints, queries, and requests.

Maintain business records, comply with legal obligations, and protect against fraud.

Improve our services and website where applicable.

We only use personal data where we have a valid lawful basis. Depending on the purpose, this may be:

Contract: to provide the consultancy services you have requested.

Legal obligation: where we must keep records or comply with applicable laws.

Legitimate interests: to operate our business, communicate with clients, improve services, and prevent fraud.

Consent: where you have agreed to receive marketing communications or where we rely on consent for a specific purpose.

UK GDPR requires privacy notices to set out the purposes of processing and the lawful basis relied on for each purpose.ico+1

Sharing your information

We do not sell your personal information.

We may share your information only where necessary with:

Transport for London (TfL) or other relevant licensing authorities, where you ask us to assist with an application or where this is necessary to provide our service.

Professional advisers, such as accountants, legal advisers, or insurance providers, where appropriate.

IT, email, cloud-storage, website hosting, and communication service providers who help us operate our business.

Regulatory bodies, law enforcement, or other authorities where we are legally required to disclose information.

Third parties involved in a business sale, merger, or restructuring, subject to appropriate protections.

We will only share the minimum information necessary for the relevant purpose.

International data transfers

We mainly store and process personal data in the United Kingdom. If we need to transfer your information outside the UK, we will ensure an appropriate legal safeguard is in place, such as an adequacy decision, the International Data Transfer Agreement, or the UK Addendum to EU Standard Contractual Clauses.

Privacy notices must explain any transfers of personal data outside the UK and the safeguards used.ico+1

How long we keep your information

We keep personal information only for as long as necessary to provide our services, comply with legal and regulatory requirements, resolve disputes, and maintain accurate business records.

As a general guide:

Enquiry records that do not lead to a service may be kept for up to 12 months.

Client records and service-related documents may be kept for up to 6 years after the end of our services.

Financial and invoicing records may be kept for at least 6 years for tax and accounting purposes.

Marketing consent records are kept until you withdraw consent or ask us to stop contacting you.

Where a specific retention period does not apply, we will decide how long to retain information based on the nature of the data, the purpose of processing, and our legal or business needs. The ICO requires organisations to state retention periods or the criteria used to determine them.ico+1

How we protect your information

We use appropriate technical and organisational measures to protect your personal information, including:

Restricting access to personal data to authorised staff and contractors.

Using password-protected systems and secure storage.

Keeping physical documents in secure storage.

Using secure email and communication methods where practical.

Regularly reviewing our data protection practices.

However, no method of transmission or storage is completely secure. Please avoid sending highly sensitive documents through unsecured channels unless necessary, and contact us if you are unsure how to submit information safely.

Your rights

Under UK data protection law, you have the right to:

Request access to the personal data we hold about you.

Request correction of inaccurate or incomplete information.

Request deletion of your personal data where there is no valid reason for us to keep it.

Request restriction of processing in certain circumstances.

Object to processing based on legitimate interests or direct marketing.

Request a copy of your data in a portable format, where applicable.

Withdraw consent where consent is our lawful basis for processing.

Complain to the Information Commissioner’s Office (ICO) if you believe we have mishandled your information.

To exercise any of these rights, contact us at info@swiperide.co.uk or call 07888 680522. We may need to verify your identity before responding.

You also have the right to complain to the ICO:

Information Commissioner’s Office
Website: https://ico.org.uk
Phone: 0303 123 1113

The ICO confirms that individuals have rights including access, rectification, erasure, restriction, objection, and data portability, along with the right to complain to a supervisory authority.ico+1

Cookies and website data

Our website may use cookies or similar technologies to help it function properly, understand how visitors use the site, and improve user experience. You can control or delete cookies through your browser settings. Blocking certain cookies may affect how parts of the website work.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with a revised “Last updated” date. We encourage you to review this policy regularly.

If you have any questions, requests, or concerns about this Privacy Policy or your personal data, please contact:

Swipe Ride Ltd
Radial House, Barking, London, IG11 7NP
Phone: +447356 028111
Email: info@swiperide.co.uk